Last updated: 13 February 2026

Emerald Privacy Notice

Emerald Privacy Notice

Emerald Privacy Notice

This Notice explains how Emerald Labs Ltd ("Emerald", "we", "us") collects, uses and protects your personal information when you use our preventive‑health Services. It is written in plain English so you can see exactly what happens to your data.

This Notice explains how Emerald Labs Ltd ("Emerald", "we", "us") collects, uses and protects your personal information when you use our preventive‑health Services. It is written in plain English so you can see exactly what happens to your data.

This Notice explains how Emerald Labs Ltd ("Emerald", "we", "us") collects, uses and protects your personal information when you use our preventive‑health Services. It is written in plain English so you can see exactly what happens to your data.

This Notice explains how Emerald Labs Ltd ("Emerald", "we", "us") collects, uses and protects your personal information when you use our preventive‑health Services. It is written in plain English so you can see exactly what happens to your data.

Key definitions

Term

Meaning

Term

Meaning

Term

Meaning

Term

Meaning

Term

Meaning

Platform

Emerald’s web portal at portal.withemerald.com and any related webpages, dashboards, software and APIs.

Platform

Emerald’s web portal at portal.withemerald.com and any related webpages, dashboards, software and APIs.

Platform

Emerald’s web portal at portal.withemerald.com and any related webpages, dashboards, software and APIs.

Platform

Emerald’s web portal at portal.withemerald.com and any related webpages, dashboards, software and APIs.

Platform

Emerald’s web portal at portal.withemerald.com and any related webpages, dashboards, software and APIs.

Member / You / Your

The natural person who purchases or is authorised to use a Membership.

Member / You / Your

The natural person who purchases or is authorised to use a Membership.

Member / You / Your

The natural person who purchases or is authorised to use a Membership.

Member / You / Your

The natural person who purchases or is authorised to use a Membership.

Member / You / Your

The natural person who purchases or is authorised to use a Membership.

Membership

The 12‑month subscription plan for the Services described in the Emerald Terms & Conditions.

Membership

The 12‑month subscription plan for the Services described in the Emerald Terms & Conditions.

Membership

The 12‑month subscription plan for the Services described in the Emerald Terms & Conditions.

Membership

The 12‑month subscription plan for the Services described in the Emerald Terms & Conditions.

Membership

The 12‑month subscription plan for the Services described in the Emerald Terms & Conditions.

Membership Year

The contiguous twelve‑month period commencing on the Member’s Start Date and each subsequent twelve‑month period thereafter.

Membership Year

The contiguous twelve‑month period commencing on the Member’s Start Date and each subsequent twelve‑month period thereafter.

Membership Year

The contiguous twelve‑month period commencing on the Member’s Start Date and each subsequent twelve‑month period thereafter.

Membership Year

The contiguous twelve‑month period commencing on the Member’s Start Date and each subsequent twelve‑month period thereafter.

Membership Year

The contiguous twelve‑month period commencing on the Member’s Start Date and each subsequent twelve‑month period thereafter.

Services

Collectively, the Screening, GP Companion, Digital Dashboard, Referral Letters and Marketplace Services plus any other features provided to Members.

Services

Collectively, the Screening, GP Companion, Digital Dashboard, Referral Letters and Marketplace Services plus any other features provided to Members.

Services

Collectively, the Screening, GP Companion, Digital Dashboard, Referral Letters and Marketplace Services plus any other features provided to Members.

Services

Collectively, the Screening, GP Companion, Digital Dashboard, Referral Letters and Marketplace Services plus any other features provided to Members.

Services

Collectively, the Screening, GP Companion, Digital Dashboard, Referral Letters and Marketplace Services plus any other features provided to Members.

Screening

A preventive appointment which may include venous blood and/or urine collection, anthropometric measurements, vital‑sign checks or other assessments at a Network Partner Site.

Screening

A preventive appointment which may include venous blood and/or urine collection, anthropometric measurements, vital‑sign checks or other assessments at a Network Partner Site.

Screening

A preventive appointment which may include venous blood and/or urine collection, anthropometric measurements, vital‑sign checks or other assessments at a Network Partner Site.

Screening

A preventive appointment which may include venous blood and/or urine collection, anthropometric measurements, vital‑sign checks or other assessments at a Network Partner Site.

Screening

A preventive appointment which may include venous blood and/or urine collection, anthropometric measurements, vital‑sign checks or other assessments at a Network Partner Site.

GP Companion

The asynchronous preventive-health messaging service (Chat) provided via the Platform.

GP Companion

The asynchronous preventive-health messaging service (Chat) provided via the Platform.

GP Companion

The asynchronous preventive-health messaging service (Chat) provided via the Platform.

GP Companion

The asynchronous preventive-health messaging service (Chat) provided via the Platform.

GP Companion

The asynchronous preventive-health messaging service (Chat) provided via the Platform.

GP Consultation

A remote clinical assessment (Video or Phone) with UK-licensed clinicians provided via the Platform.

GP Consultation

A remote clinical assessment (Video or Phone) with UK-licensed clinicians provided via the Platform.

GP Consultation

A remote clinical assessment (Video or Phone) with UK-licensed clinicians provided via the Platform.

GP Consultation

A remote clinical assessment (Video or Phone) with UK-licensed clinicians provided via the Platform.

GP Consultation

A remote clinical assessment (Video or Phone) with UK-licensed clinicians provided via the Platform.

Health Data

Special‑category personal data relating to your physical or mental health, including lab results, vital signs and wearable‑device metrics.

Health Data

Special‑category personal data relating to your physical or mental health, including lab results, vital signs and wearable‑device metrics.

Health Data

Special‑category personal data relating to your physical or mental health, including lab results, vital signs and wearable‑device metrics.

Health Data

Special‑category personal data relating to your physical or mental health, including lab results, vital signs and wearable‑device metrics.

Health Data

Special‑category personal data relating to your physical or mental health, including lab results, vital signs and wearable‑device metrics.

Member Content

Any data or content you upload or connect to the Platform (e.g. Health Data, Typeform answers, wearable feeds).

Member Content

Any data or content you upload or connect to the Platform (e.g. Health Data, Typeform answers, wearable feeds).

Member Content

Any data or content you upload or connect to the Platform (e.g. Health Data, Typeform answers, wearable feeds).

Member Content

Any data or content you upload or connect to the Platform (e.g. Health Data, Typeform answers, wearable feeds).

Member Content

Any data or content you upload or connect to the Platform (e.g. Health Data, Typeform answers, wearable feeds).

UK GDPR

The United Kingdom General Data Protection Regulation.

UK GDPR

The United Kingdom General Data Protection Regulation.

UK GDPR

The United Kingdom General Data Protection Regulation.

UK GDPR

The United Kingdom General Data Protection Regulation.

UK GDPR

The United Kingdom General Data Protection Regulation.

Who we are & how to contact us

Emerald Labs Ltd – 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.


ICO registration: ZB701056.
CQC Provider ID: 1-23470666662.
For privacy questions, email care@withemerald.com.

Emerald Labs Ltd – 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

ICO registration: ZB701056.
For privacy questions, email privacy@withemerald.com.

Emerald Labs Ltd – 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

ICO registration: ZB701056.
For privacy questions, email privacy@withemerald.com.

Emerald Labs Ltd – 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.


ICO registration: ZB701056.
CQC Provider ID: 1-23470666662.
For privacy questions, email care@withemerald.com.

Emerald Labs Ltd – 71‑75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

ICO registration: ZB701056.
For privacy questions, email privacy@withemerald.com.

What data we collect

Category

Examples

Source

Category

Examples

Source

Category

Examples

Source

Category

Examples

Source

Category

Examples

Source

Account data

Name, email, phone, DOB, address, payment status

You / Stripe

Account data

Name, email, phone, DOB, address, payment status

You / Stripe

Account data

Name, email, phone, DOB, address, payment status

You / Stripe

Account data

Name, email, phone, DOB, address, payment status

You / Stripe

Account data

Name, email, phone, DOB, address, payment status

You / Stripe

Screening data

Lab results, vitals, clinician notes

Network labs, clinicians

Screening data

Lab results, vitals, clinician notes

Network labs, clinicians

Screening data

Lab results, vitals, clinician notes

Network labs, clinicians

Screening data

Lab results, vitals, clinician notes

Network labs, clinicians

Screening data

Lab results, vitals, clinician notes

Network labs, clinicians

Consultation data

Text transcripts of video/phone consultations and chat logs. Note: we do not record the video or audio stream of consultations.

Automated transcription service, Clinicians

Consultation data

Text transcripts of video/phone consultations and chat logs. Note: we do not record the video or audio stream of consultations.

Automated transcription service, Clinicians

Consultation data

Text transcripts of video/phone consultations and chat logs. Note: we do not record the video or audio stream of consultations.

Automated transcription service, Clinicians

Consultation data

Text transcripts of video/phone consultations and chat logs. Note: we do not record the video or audio stream of consultations.

Automated transcription service, Clinicians

Consultation data

Text transcripts of video/phone consultations and chat logs. Note: we do not record the video or audio stream of consultations.

Automated transcription service, Clinicians

Treatment and Imaging

Prescription history, MRI reports

Network pharmacies, imaging partners, clinicians

Treatment and Imaging

Prescription history, MRI reports

Network pharmacies, imaging partners, clinicians

Treatment and Imaging

Prescription history, MRI reports

Network pharmacies, imaging partners, clinicians

Treatment and Imaging

Prescription history, MRI reports

Network pharmacies, imaging partners, clinicians

Treatment and Imaging

Prescription history, MRI reports

Network pharmacies, imaging partners, clinicians

Wearable data

Steps, heart rate, sleep stage, etc

Apple Health, Garmin, Oura, etc. (only if you connect)

Wearable data

Steps, heart rate, sleep stage, etc

Apple Health, Garmin, Oura, etc. (only if you connect)

Wearable data

Steps, heart rate, sleep stage, etc

Apple Health, Garmin, Oura, etc. (only if you connect)

Wearable data

Steps, heart rate, sleep stage, etc

Apple Health, Garmin, Oura, etc. (only if you connect)

Wearable data

Steps, heart rate, sleep stage, etc

Apple Health, Garmin, Oura, etc. (only if you connect)

Usage data

Page views, button clicks, error logs

Mixpanel, Google Analytics

Usage data

Page views, button clicks, error logs

Mixpanel, Google Analytics

Usage data

Page views, button clicks, error logs

Mixpanel, Google Analytics

Usage data

Page views, button clicks, error logs

Mixpanel, Google Analytics

Usage data

Page views, button clicks, error logs

Mixpanel, Google Analytics

Marketing data

Newsletter opens, UTM codes

Mailchimp, Google Analytics

Marketing data

Newsletter opens, UTM codes

Mailchimp, Google Analytics

Marketing data

Newsletter opens, UTM codes

Mailchimp, Google Analytics

Marketing data

Newsletter opens, UTM codes

Mailchimp, Google Analytics

Marketing data

Newsletter opens, UTM codes

Mailchimp, Google Analytics

Cookie data

Analytics & marketing cookies (only if you opt‑in)

Cookiebot + GA / Meta / LinkedIn pixels

Cookie data

Analytics & marketing cookies (only if you opt‑in)

Cookiebot + GA / Meta / LinkedIn pixels

Cookie data

Analytics & marketing cookies (only if you opt‑in)

Cookiebot + GA / Meta / LinkedIn pixels

Cookie data

Analytics & marketing cookies (only if you opt‑in)

Cookiebot + GA / Meta / LinkedIn pixels

Cookie data

Analytics & marketing cookies (only if you opt‑in)

Cookiebot + GA / Meta / LinkedIn pixels

We do not knowingly collect data from anyone under 18; the Platform blocks under‑18 sign‑ups.

We do not knowingly collect data from anyone under 18; the Platform blocks under‑18 sign‑ups.

We do not knowingly collect data from anyone under 18; the Platform blocks under‑18 sign‑ups.

We do not knowingly collect data from anyone under 18; the Platform blocks under‑18 sign‑ups.

We do not knowingly collect data from anyone under 18; the Platform blocks under‑18 sign‑ups.

 Lawful bases for processing

Purpose

Lawful basis

Key notes

Purpose

Lawful basis

Key notes

Purpose

Lawful basis

Key notes

Purpose

Lawful basis

Key notes

Purpose

Lawful basis

Key notes

Create & manage your Membership

Contract (Article 6 (1)(b))

To deliver the Services you request.

Create & manage your Membership

Contract (Article 6 (1)(b))

To deliver the Services you request.

Create & manage your Membership

Contract (Article 6 (1)(b))

To deliver the Services you request.

Create & manage your Membership

Contract (Article 6 (1)(b))

To deliver the Services you request.

Create & manage your Membership

Contract (Article 6 (1)(b))

To deliver the Services you request.

Provide Clinical Care (Screenings, Consultations)

Provision of Health or Social Care (Art 9 (2)(h))

Necessary for medical diagnosis and the provision of health care treatment. This allows us to maintain a secure medical record.

Provide Clinical Care (Screenings, Consultations)

Provision of Health or Social Care (Art 9 (2)(h))

Necessary for medical diagnosis and the provision of health care treatment. This allows us to maintain a secure medical record.

Provide Clinical Care (Screenings, Consultations)

Provision of Health or Social Care (Art 9 (2)(h))

Necessary for medical diagnosis and the provision of health care treatment. This allows us to maintain a secure medical record.

Provide Clinical Care (Screenings, Consultations)

Provision of Health or Social Care (Art 9 (2)(h))

Necessary for medical diagnosis and the provision of health care treatment. This allows us to maintain a secure medical record.

Provide Clinical Care (Screenings, Consultations)

Provision of Health or Social Care (Art 9 (2)(h))

Necessary for medical diagnosis and the provision of health care treatment. This allows us to maintain a secure medical record.

Payment processing

Contract; legal obligation

Stripe stores limited card data.

Payment processing

Contract; legal obligation

Stripe stores limited card data.

Payment processing

Contract; legal obligation

Stripe stores limited card data.

Payment processing

Contract; legal obligation

Stripe stores limited card data.

Payment processing

Contract; legal obligation

Stripe stores limited card data.

Analytics

Legitimate Interests (Art 6 (1)(f))

We use de-identified or anonymised data to train our algorithms. You cannot be identified from the final training dataset.

Analytics

Legitimate Interests (Art 6 (1)(f))

We use de-identified or anonymised data to train our algorithms. You cannot be identified from the final training dataset.

Analytics

Legitimate Interests (Art 6 (1)(f))

We use de-identified or anonymised data to train our algorithms. You cannot be identified from the final training dataset.

Analytics

Legitimate Interests (Art 6 (1)(f))

We use de-identified or anonymised data to train our algorithms. You cannot be identified from the final training dataset.

Analytics

Legitimate Interests (Art 6 (1)(f))

We use de-identified or anonymised data to train our algorithms. You cannot be identified from the final training dataset.

Marketing emails

Soft opt-in under PECR

Unsubscribe anytime via footer link.

Marketing emails

Soft opt-in under PECR

Unsubscribe anytime via footer link.

Marketing emails

Soft opt-in under PECR

Unsubscribe anytime via footer link.

Marketing emails

Soft opt-in under PECR

Unsubscribe anytime via footer link.

Marketing emails

Soft opt-in under PECR

Unsubscribe anytime via footer link.

Optional ad pixels

Consent via Cookiebot banner

No cookies set until you opt‑in.

Optional ad pixels

Consent via Cookiebot banner

No cookies set until you opt‑in.

Optional ad pixels

Consent via Cookiebot banner

No cookies set until you opt‑in.

Optional ad pixels

Consent via Cookiebot banner

No cookies set until you opt‑in.

Optional ad pixels

Consent via Cookiebot banner

No cookies set until you opt‑in.

How we use Member Content

  1. Service delivery. Provide dashboards, trend analysis and clinician advice.

  2. Clinical Records. We transcribe consultations to create accurate medical notes for your safety and for clinical quality monitoring.

  3. Improvement. Train internal algorithms on de‑identified aggregates.

  4. Research. We may create anonymised statistics (e.g., “25 % of Members had low vitamin D”)—never identifying you.

  5. Clinician access. Emerald clinicians view identifiable Health Data within our own EHR; no external telehealth processors.

  6. Licence you grant us. When you upload or connect Member Content you grant Emerald a worldwide, royalty-free licence to host, use, modify and analyse that data, restricted to the purposes above.

  7. We will not sell identifiable Health Data to third parties.

  1. Service delivery. Provide dashboards, trend analysis and clinician advice.

  2. Clinical Records. We transcribe consultations to create accurate medical notes for your safety and for clinical quality monitoring.

  3. Improvement. Train internal algorithms on de‑identified aggregates.

  4. Research. We may create anonymised statistics (e.g., “25 % of Members had low vitamin D”)—never identifying you.

  5. Clinician access. Emerald clinicians view identifiable Health Data within our own EHR; no external telehealth processors.

  6. Licence you grant us. When you upload or connect Member Content you grant Emerald a worldwide, royalty-free licence to host, use, modify and analyse that data, restricted to the purposes above.

  7. We will not sell identifiable Health Data to third parties.

  1. Service delivery. Provide dashboards, trend analysis and clinician advice.

  2. Clinical Records. We transcribe consultations to create accurate medical notes for your safety and for clinical quality monitoring.

  3. Improvement. Train internal algorithms on de‑identified aggregates.

  4. Research. We may create anonymised statistics (e.g., “25 % of Members had low vitamin D”)—never identifying you.

  5. Clinician access. Emerald clinicians view identifiable Health Data within our own EHR; no external telehealth processors.

  6. Licence you grant us. When you upload or connect Member Content you grant Emerald a worldwide, royalty-free licence to host, use, modify and analyse that data, restricted to the purposes above.

  7. We will not sell identifiable Health Data to third parties.

  1. Service delivery. Provide dashboards, trend analysis and clinician advice.

  2. Clinical Records. We transcribe consultations to create accurate medical notes for your safety and for clinical quality monitoring.

  3. Improvement. Train internal algorithms on de‑identified aggregates.

  4. Research. We may create anonymised statistics (e.g., “25 % of Members had low vitamin D”)—never identifying you.

  5. Clinician access. Emerald clinicians view identifiable Health Data within our own EHR; no external telehealth processors.

  6. Licence you grant us. When you upload or connect Member Content you grant Emerald a worldwide, royalty-free licence to host, use, modify and analyse that data, restricted to the purposes above.

  7. We will not sell identifiable Health Data to third parties.

Sharing your data

Recipient

Reason

Safeguard

Recipient

Reason

Safeguard

Recipient

Reason

Safeguard

Recipient

Reason

Safeguard

Recipient

Reason

Safeguard

UKAS-accredited labs (e.g. Randox, TDL)

Process your samples

Contract + UK GDPR DPA

UKAS-accredited labs (e.g. Randox, TDL)

Process your samples

Contract + UK GDPR DPA

UKAS-accredited labs (e.g. Randox, TDL)

Process your samples

Contract + UK GDPR DPA

UKAS-accredited labs (e.g. Randox, TDL)

Process your samples

Contract + UK GDPR DPA

UKAS-accredited labs (e.g. Randox, TDL)

Process your samples

Contract + UK GDPR DPA

Partner General Pharmaceutical Council (GPhC) registered Pharmacies

Dispense and deliver medication/supplements

Contract + UK GDPR DPA

Partner General Pharmaceutical Council (GPhC) registered Pharmacies

Dispense and deliver medication/supplements

Contract + UK GDPR DPA

Partner General Pharmaceutical Council (GPhC) registered Pharmacies

Dispense and deliver medication/supplements

Contract + UK GDPR DPA

Partner General Pharmaceutical Council (GPhC) registered Pharmacies

Dispense and deliver medication/supplements

Contract + UK GDPR DPA

Partner General Pharmaceutical Council (GPhC) registered Pharmacies

Dispense and deliver medication/supplements

Contract + UK GDPR DPA

Imaging and Diagnostic Partners

Booking and processing scans (e.g. MRI)

Contract + UK GDPR DPA

Imaging and Diagnostic Partners

Booking and processing scans (e.g. MRI)

Contract + UK GDPR DPA

Imaging and Diagnostic Partners

Booking and processing scans (e.g. MRI)

Contract + UK GDPR DPA

Imaging and Diagnostic Partners

Booking and processing scans (e.g. MRI)

Contract + UK GDPR DPA

Imaging and Diagnostic Partners

Booking and processing scans (e.g. MRI)

Contract + UK GDPR DPA

Clinicians (employees and consultants)

Review results, issue advice

Employment / contractor NDA

Clinicians (employees and consultants)

Review results, issue advice

Employment / contractor NDA

Clinicians (employees and consultants)

Review results, issue advice

Employment / contractor NDA

Clinicians (employees and consultants)

Review results, issue advice

Employment / contractor NDA

Clinicians (employees and consultants)

Review results, issue advice

Employment / contractor NDA

Stripe

Card payments

Data stored in EU data centre

Stripe

Card payments

Data stored in EU data centre

Stripe

Card payments

Data stored in EU data centre

Stripe

Card payments

Data stored in EU data centre

Stripe

Card payments

Data stored in EU data centre

Google Cloud (UK) and similar infrastructure and hosting providers

Hosting & backups

Data stays in UK

Google Cloud (UK) and similar infrastructure and hosting providers

Hosting & backups

Data stays in UK

Google Cloud (UK) and similar infrastructure and hosting providers

Hosting & backups

Data stays in UK

Google Cloud (UK) and similar infrastructure and hosting providers

Hosting & backups

Data stays in UK

Google Cloud (UK) and similar infrastructure and hosting providers

Hosting & backups

Data stays in UK

Mailchimp and similar email marketing tools

Transactional/mktg email

EU SCCs in place

Mailchimp and similar email marketing tools

Transactional/mktg email

EU SCCs in place

Mailchimp and similar email marketing tools

Transactional/mktg email

EU SCCs in place

Mailchimp and similar email marketing tools

Transactional/mktg email

EU SCCs in place

Mailchimp and similar email marketing tools

Transactional/mktg email

EU SCCs in place

Mixpanel and similar analytics tools

Product analytics

Hosted in the UK

Mixpanel and similar analytics tools

Product analytics

Hosted in the UK

Mixpanel and similar analytics tools

Product analytics

Hosted in the UK

Mixpanel and similar analytics tools

Product analytics

Hosted in the UK

Mixpanel and similar analytics tools

Product analytics

Hosted in the UK

Regulatory authorities (CQC, ICO)

Legal or safety obligations

Only where required by law

Regulatory authorities (CQC, ICO)

Legal or safety obligations

Only where required by law

Regulatory authorities (CQC, ICO)

Legal or safety obligations

Only where required by law

Regulatory authorities (CQC, ICO)

Legal or safety obligations

Only where required by law

Regulatory authorities (CQC, ICO)

Legal or safety obligations

Only where required by law

Emerald never shares identifiable Health Data with employers; employer dashboards are aggregate only, and only if you use Emerald as part of Employer subscription.

Emerald never shares identifiable Health Data with employers; employer dashboards are aggregate only, and only if you use Emerald as part of Employer subscription.

Emerald never shares identifiable Health Data with employers; employer dashboards are aggregate only, and only if you use Emerald as part of Employer subscription.

International transfers

We host all health data in the United Kingdom. If we must transfer operational data outside the UK (e.g. to Mailchimp EU servers) we use UK Addendum-SCCs or an adequacy decision.

We host all health data in the United Kingdom. If we must transfer operational data outside the UK (e.g. to Mailchimp EU servers) we use UK Addendum-SCCs or an adequacy decision.

We host all health data in the United Kingdom. If we must transfer operational data outside the UK (e.g. to Mailchimp EU servers) we use UK Addendum-SCCs or an adequacy decision.

We host all health data in the United Kingdom. If we must transfer operational data outside the UK (e.g. to Mailchimp EU servers) we use UK Addendum-SCCs or an adequacy decision.

Cookies & trackers

We use Cookiebot to block non-essential cookies until you choose Accept.

Essential cookies (session, CSRF) load regardless. See our Cookie Banner link for a full list.

We use Cookiebot to block non-essential cookies until you choose Accept.

Essential cookies (session, CSRF) load regardless. See our Cookie Banner link for a full list.

We use Cookiebot to block non-essential cookies until you choose Accept.

Essential cookies (session, CSRF) load regardless. See our Cookie Banner link for a full list.

We use Cookiebot to block non-essential cookies until you choose Accept.

Essential cookies (session, CSRF) load regardless. See our Cookie Banner link for a full list.

Retention

Data set

Retention rule

Data set

Retention rule

Data set

Retention rule

Data set

Retention rule

Data set

Retention rule

Medical Records (Screenings, Transcripts, Notes)

10 years from Membership end (or longer if required by CQC/records management code of practice).

Medical Records (Screenings, Transcripts, Notes)

10 years from Membership end (or longer if required by CQC/records management code of practice).

Medical Records (Screenings, Transcripts, Notes)

10 years from Membership end (or longer if required by CQC/records management code of practice).

Medical Records (Screenings, Transcripts, Notes)

10 years from Membership end (or longer if required by CQC/records management code of practice).

Medical Records (Screenings, Transcripts, Notes)

10 years from Membership end (or longer if required by CQC/records management code of practice).

Analytics logs

18 months rolling window.

Analytics logs

18 months rolling window.

Analytics logs

18 months rolling window.

Analytics logs

18 months rolling window.

Analytics logs

18 months rolling window.

Marketing data

Until you opt‑out + 24 hrs to suppress.

Marketing data

Until you opt‑out + 24 hrs to suppress.

Marketing data

Until you opt‑out + 24 hrs to suppress.

Marketing data

Until you opt‑out + 24 hrs to suppress.

Marketing data

Until you opt‑out + 24 hrs to suppress.

Cookie consents

5 years.

Cookie consents

5 years.

Cookie consents

5 years.

Cookie consents

5 years.

Cookie consents

5 years.

Your rights

Under the UK GDPR you can: access, correct, restrict, object, port your data, or withdraw consent at any time.

Note on Erasure: Because we are a regulated healthcare provider, the "Right to Erasure" (Right to be Forgotten) does not apply to your core medical record (Screenings, Consultation Notes, Transcripts). We are legally required to retain these for safety and liability purposes.

Email care@withemerald.com. We respond within one month.

Under the UK GDPR you can: access, correct, restrict, object, port your data, or withdraw consent at any time.

Note on Erasure: Because we are a regulated healthcare provider, the "Right to Erasure" (Right to be Forgotten) does not apply to your core medical record (Screenings, Consultation Notes, Transcripts). We are legally required to retain these for safety and liability purposes.

Email care@withemerald.com. We respond within one month.

Under the UK GDPR you can: access, correct, restrict, object, port your data, or withdraw consent at any time.

Note on Erasure: Because we are a regulated healthcare provider, the "Right to Erasure" (Right to be Forgotten) does not apply to your core medical record (Screenings, Consultation Notes, Transcripts). We are legally required to retain these for safety and liability purposes.

Email care@withemerald.com. We respond within one month.

Under the UK GDPR you can: access, correct, restrict, object, port your data, or withdraw consent at any time.

Note on Erasure: Because we are a regulated healthcare provider, the "Right to Erasure" (Right to be Forgotten) does not apply to your core medical record (Screenings, Consultation Notes, Transcripts). We are legally required to retain these for safety and liability purposes.

Email care@withemerald.com. We respond within one month.

Security

We use TLS 1.3, AES-256 encryption at rest, MFA for staff accounts, regular penetration testing and role-based access controls. No system is 100% secure, but we work hard to protect your data.

We use TLS 1.3, AES-256 encryption at rest, MFA for staff accounts, regular penetration testing and role-based access controls. No system is 100% secure, but we work hard to protect your data.

We use TLS 1.3, AES-256 encryption at rest, MFA for staff accounts, regular penetration testing and role-based access controls. No system is 100% secure, but we work hard to protect your data.

We use TLS 1.3, AES-256 encryption at rest, MFA for staff accounts, regular penetration testing and role-based access controls. No system is 100% secure, but we work hard to protect your data.

Accessibility commitment

Emerald aims to meet WCAG 2.1 AA. If any feature is not accessible to you, please email us so we can help and fix the issue.

Emerald aims to meet WCAG 2.1 AA. If any feature is not accessible to you, please email us so we can help and fix the issue.

Emerald aims to meet WCAG 2.1 AA. If any feature is not accessible to you, please email us so we can help and fix the issue.

Emerald aims to meet WCAG 2.1 AA. If any feature is not accessible to you, please email us so we can help and fix the issue.

Changes to this Notice

We may update this Notice. Material changes will be emailed to Members 30 days before they take effect. Continued use after that date means you accept the changes.

We may update this Notice. Material changes will be emailed to Members 30 days before they take effect. Continued use after that date means you accept the changes.

We may update this Notice. Material changes will be emailed to Members 30 days before they take effect. Continued use after that date means you accept the changes.

We may update this Notice. Material changes will be emailed to Members 30 days before they take effect. Continued use after that date means you accept the changes.

Complaints

If you are unhappy with how we handle your data, contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

If you are unhappy with how we handle your data, contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

If you are unhappy with how we handle your data, contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

If you are unhappy with how we handle your data, contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

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© 2026 Emerald Labs Ltd

Subscribe to our newsletter

© 2026 Emerald Labs Ltd

Subscribe to our newsletter

© 2026 Emerald Labs Ltd

Subscribe to our newsletter

© 2026 Emerald Labs Ltd

Subscribe to our newsletter

© 2026 Emerald Labs Ltd